Apple released the iPhone 17 models for availability on Sept 19th, 2025

As of Oct 6th, I still cannot buy one in the store. Any Apple store. Atleast the 12-15 that are within my 100mile radius.

I suspect that the reason is, I want the Pro model, not the Max, and with 256GB of storage. And unlocked from all carriers. I don’t want ATT. Nor Verizon or Tmobile. I want an unlocked phone because… I want to add eSim second number to the phone. You cannot add another number, via eSim without it being unlocked from the carrier. If I place an order for one from Apple, it shows that I can have the phone by Oct 28th. Which is more than a month since Apple announced it being available to the public.

Contacting ATT store, they have stock. Called Verizon store, they have stock. BUT only for them, as carrier.

Also note that lower models, not the Pro or Pro max, you have to pay additional money to have an unlocked phone. So that iPhone 17 or iPhone Air, unlocked, is more than the advertised price.

Apple is quiet about this.